With a long history in graphic design and architectural imagery for large scale corporate events and social media management, I have developed a solid love of watching brands market their business through unique methods! The crazier the better! I am all for weird art installations, long blogs about nothing, and viral social media conversations that challenge the way regular people see the world (I have zero desire to join said "regular people", but I can admire the discussions). I am a stickler for proper kerning, hate hyphens in paragraphs, and view spell check, branding guidelines and the Pantone swatch book as the tools of my trade.
I am certified in Social Media Marketing through the Interactive Advertising Bureau of Canada and hold a high honours diploma in Visual Merchandising Arts (Hello, Retail Lovers!) from Sheridan College. I also am a lover of webinars and online courses, because it would be naive of me to think I know enough about anything to stop learning.
Please feel free to lurk me on social media, you can learn a lot about a person that way.
When I am not working, I enjoy yoga (hot or not), Muay Thai with my husband, and being outdoors with my kidlets. I also run a large Facebook group for Small Business Owners of Southern Ontario, which is a supportive place for entrepreneurs to ask questions and seek inspiration. I can't wait to learn all about you and your business!
For a full history of my work accomplishments, please check me out here.
Owner and Designer of Beautiful Things
November 2011 - Present
Providing my freelance clients with high quality branding graphics and marketing plans for their small businesses. From print media, web design and social media marketing, I have helped many companies build cohesive and effective brand strategies while working with their budgets and end goals.
director of digital marketing at Marchant Custom Builds
August 2012 - present
Providing complete marketing solutions and design collateral for all online and print based marketing. Responsible for all social media outlets, web design, SEO, online advertising and special event marketing (mainly to support their involvement in community projects and activities) including platforms such as Facebook, Instagram, Houzz, and Pinterest.
Artistry AFICIONADO at Allegra Halton
August 2016 - March 2017
Creating effective designs for large scale corporate clients as well as small businesses, while drinking excessive amounts of coffee and playing with puppies. Mainly using Adobe Creative Suite as well as multiple website platforms to create cohesive designs throughout a wide array of mediums.
Junior Graphic designer at Decor & More Inc
October 2012 - December 2015
Provided graphic design for large scale corporate events, focusing on large format printing, unique problem solving and custom props. Also provided photo realistic illustrations of prop designs and event set up. Using my knowledge of event marketing, I was part of their social media marketing team in creating and executing effective social marketing strategies and website editing.
Social Media Marketing Course - IAB of Canada
This course through the Interactive Advertising Bureau of Canada covered the importance and practical skills of current social media trends, encouraging small business growth and community development.
Visual Merchandising Arts Diploma - Sheridan College
2010 - 2012
I graduated the program with High Honours with a nearly perfect GPA. I also won a number of awards while in school including the 2011 Rudi Klemman Memorial Scholarship award, and the 2012 Portfolio Design Award.
owner and administrator at Small business owners of Southern Ontario Group
June 2017 - present
I proudly run The Small Business Owners of Southern Ontario Facebook group, providing an excellent and supportive community for local business owners to ask questions and get support for the entrepreneurial ventures. With daily topics and a weekly featured business, I effectively facilitate and moderate over 1900 members with a small admin team.