Being able to convey your business’ story is critical for the success of your business. It can help your business be recognized, respected and referenced in articles and publications.
This workshop will cover building a strong brand, the importance of capturing your brands story through photography, and the anatomy of a press release, the pitch and follow up to improve your business’ press communications.
Workshop Topics Led By:
Your Branding: Led by Beth Woodward
Beth is an award winning graphic designer, who supports the small business community with their business development and marketing, mainly through brand design and print collateral. She has a long history of helping small businesses stand out through well designed and intentional branding. From logo design, to print, to web, we will cover the importance of your brand story.
Your Photos: Led by Jessica Waugh
Jessica is a visual storyteller, capturing your business through detail focused photography. No matter the industry she will use consistent and authentic images to elevate your brand. Jessica combines natural light and a style philosophy that will support your business and its connection to the client. We will be discussing brand storytelling which captures what your business is all about through a series of images. Super intentional, aesthetically pleasing. It elevates you to a polished and professional level which helps your clients trust you.
Your Communication: Led by Jodi Bond
Jodi is a passionate and dedicated communications professional with over 17 years experience delivering award-winning, integrated programs for some of Canada's biggest brands. Jodi will start with a foundational discussion of what makes news as well as cover the anatomy of a press release, the pitch and follow up to help promote your business.